Magazine Ads

Custom Component Company, 2 page infomercial ad, Real Estate & Construction Review



Construction Zone: 1 page Parade of Homes Ad


Aldus Developers Cooperative: 2 page Spread

      
Zephyr Design Ads

Direct Marketing Campaigns

Beverly Multerer Photography target mailers. Buildings, once built, can be hard to get into say to show future clients what you can do as an architect, builder, designer, etc. Especially homes. If you question this, simply call a friend and ask if you can show up at their door with some strangers jsut to show them arround. Ok, asking to come inside with a camera to document and possibly get such images into a magazine isn't always easy either but once an image is captured right it is captured forever, frozen in time. To help illustrate this and drum up business a series of cards were sent out.

These were not post cards, post cards would have been simpler and easier but also would have far more likely made it to the trash can without a glance. These required some interaction, they were folded cards, with a photo afixed to the front, and a pre-stamped reply card where more info could be requested. The envelope was hand addressed to help increase the odds of being opened. The tag lines varied with the image. Twas stuff like 'Show clients your work as you would like it to be seen, any time of day ...with no dirty dishes.' Simply that, along with my contact info on that card. One fellow kept that image on his bulletin board for a year until he had work for me. It was a bit time intensive a campaign but it was worth it.

Card Deck Ads and other mailers:

  
Aldus Developers Cooperative

  
Aldus Checklist

  
Aldus Infopublisher

  
Zephyr Essentials, Zephyr Design

  
Zephyr SmartAlign w/ SuperSnap

Press Kits

Our press kits needed something. Press releases written, software shrink-wrapped, the grey Office Max folder holding it all was anonymous, boring, and doing the rest no justice. On a whim one evening shortly before leaving for the tour I carved out some block prints, printed them up, signed and dated them, and affixed them to the fronts. It looked more interesting, it had whimsy, I hoped it looked interesting enough to open up and look inside instead of getting lost on a desk of busy people. It worked, we got many reviews out of that visit. And then there was an unexpected added bonus, one of the editors liking the print had carefully removed it from the folder, framed it, and hung it in her office. On our next visit we had many more editors ready to happily sit thru whatever we might have to show them. That little added human touch helped us get better audiences then many slick major software companies.